Occupational therapy (OT) is a well-established healthcare profession; however, the general public has limited awareness of the profession. There has been limited success with raising the public's awareness of occupational therapy (Walsh, 2018). Healthcare professionals have increasingly been using social media for professional purposes due to the lack of awareness the general public has on healthcare (Naidoo et al., 2018). Currently, healthcare professionals use social media to develop a professional network, increase personal awareness of new discoveries, and to provide health information to communities (Ventola, 2014). This research project explores how social media can be used to promote the profession of occupational therapy to non-OT Practitioners (non-OTPs). Important considerations for this research include the exploration of: the general public's knowledge of occupational therapy, how non-OTPs uses social media in regards to health and wellness, and how healthcare professionals use social media. The lack of knowledge that healthcare professionals have of occupational therapy reduces opportunities of engaging in planning and reasoning with occupational therapy practitioners which may negatively affect the quality of care for patients (Darawsheh, 2018). With many healthcare professionals unaware of occupational therapy or the scope of practice of occupational therapy practitioners, it is even more difficult to bring awareness of occupational therapy to the general public. Our research explores how social media and social networking may help the promotion and understanding of occupational therapy to those with limited or no knowledge about the profession. 

2022-P34 - Exploring the Use of Social Media to Understand Occupational Therapy and the Types of Strategies That Promote Awareness of the Profession
2022-P34 - Recording
2022-P34 - Assessment

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